CHALLANGE:
Provide a unified look and feel across the clients range of devices.
Provide a unified look and feel across the clients range of devices.
APPROACH:
After gaining an understanding of the clients core brand values and
the key attributes of their technology and aspirations,
we established a design language which was applied across the product range including home and
public devices.
OUTCOME:
A unified family of products created from a coherent design language.
Different product variants are clearly identified as a part of a single family with key attributes of the clients
technology.
Step 01: The first step in the development was difining the companies brand values and use them as a foundation for our product language.
Step 02 Creative Guideline: After that I generated a 3D form that matches the 2D guidelines as a ground model for the final design.
Step 03 Functional Integration: The final an most important step of creating a 3D Branding is the design intigration onto the final product.
The Product Range: After applying the main features and guidelines onto the private AC Charger it had to be transformed further onto the other electric charger types...
